Why Explore Nordegg & Abraham Lake?

For 50+ years, tourism development in the Nordegg & Abraham Lake region consisted of a new study every few years telling us that the region has a lot of potential and a long list of action items to get there.

This led to boom and bust cycles as government support came and went. And to a lot of false starts… 

It’s not easy to build a tourism business when we have little control over the things that have a large impact on our guests’ experience, like infrastructure on public lands or the development of Nordegg.

That’s why we chose to do things differently.

We created Explore Nordegg & Abraham Lake, a not-for-profit corporation owned and operated by Nordegg Adventures, to provide a platform where we can work with industry and community partners on selected projects that directly impact our industry and the visitor experience.

Our goal is to grow our region as Alberta’s premier Canadian Rockies adventure tourism destination for curious adventurers and Nordeggians by 2035. 

Tools & Resources

The Experience Framework
The tools we use to create memorable experiences for our guests.

Our Guests
The personas that help us refine our products and marketing.

Plans & Studies
A look at 50+ years of plans and studies on the potential of tourism in the Nordegg & Abraham Lake region.

Events & Meetings

Photo Library

We have a collection of inspiring photos and videos available for you to use in promoting our region. The assets are updated regularly with new content. Contact us if you need assistance in finding the right picture or if you need a password to download the assets.

Latest News & Insights

  • January 19, 2024 – Housing Meeting Highlights

    January 19, 2024 – Housing Meeting Highlights

    Explore Nordegg & Abraham Lake, with the support of Travel Alberta, is undertaking a staff housing study for the Nordegg region. We have engaged consultant Thom Stubbs from the Headwater Group to lead this project. On January 19, 2024 we held a first advisory committee meeting with several of the partners.

  • June 2023 Meeting Highlights

    June 2023 Meeting Highlights

    Two meetings this month. On June 7 the Black Lung Ultra folks presented their plans for an ultra marathon in summer 2024. On June 19 we hosted Clearwater County Council for a tour of the area, followed by a Meet & Greet with the partners in the afternoon.

  • May 2023 Meeting Highlights

    May 2023 Meeting Highlights

    This month Matt Martinson from Clearwater County discussed the opening of the newly redesigned Nordegg Discovery Centre and Mine Site tours this spring.