We started Explore Nordegg & Abraham Lake as a nonprofit corporation, owned by Nordegg Adventures, in 2020 to make it easier to collaborate with other local tourism businesses to grow our destination. A lot has changed since then and we’ve made the decision to close Explore Nordegg & Abraham Lake so that we can focus on our tours and projects through Nordegg Adventures.

A group of local tourism businesses are working together to continue the promotion of the Nordegg & Abraham Lake region as a destination. This is a new organization with a marketing-specific focus who will be taking over the brand, website and social media accounts in the coming weeks. For now, the consumer website remains with the existing business listings and they will have more to share about their plans in the fall.

Thank you to the many individuals, local businesses and organizations who took part in this project.